Morri Rossetti assisted Pudel Srl in the activities aimed at the revaluation of its brand, Portofino Dry Gin.
The operation is part of the consolidation strategy of the company's assets, also in consideration of possible M&A operations aimed at expanding the company's business perimeter.
The company that owns the iconic brand was founded in 2018 as a tribute to Mr. Klaus Pudel, grandfather of the founder Ruggero, who held a great passion for the Ligurian village, Portofino. This particular distillate is handcrafted using only botanicals from the Ligurian Riviera - strictly harvested by hand. The result is a unique gin, in line with the recognized heritage of the world-famous pearl of the Tigullio.